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Tuesday, February 20 • 5:00pm - 6:00pm
Startup Small: Tips and Tricks for Authentic Small Shop Success Online

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Probably the single most influential and respected power couple in Greater PHX, Amie and Mike Alonzo find success in everything they do, making them the envy of the town. Ok, that might be a big fat lie, but since 2014 the pair have turned a small headband making hobby into Briabay, an arguably successful and verifiably profitable children’s apparel line, all from a spare bedroom.
Daily operations are managed by Amie, CMO (Chief Mommy Officer), including R&D, manufacturing, fulfillment, marketing, and community building all while maintaining the family’s household responsibilities and caring for a “strong willed” toddler. Second shifter and CDO (Chief “Do What Ever He Is Told” Officer), Mike spearheads all technology, visual design, and witty content, kinda like this bio. 
Briabay is relentless in growing their mommy community and uses a unique product strategy of remixing their standard product line with limited edition fabrics, only available for purchase for a set period of time. This tactic has repeatedly resulted in selling out in just minutes causing intense competition and demand. 
A true family business, Briabay is the result of working together, taking chances, and trying not to kill each other along the way. Learn more at http://Briabay.com

Moderators
avatar for Kate Rogers

Kate Rogers

Founder & CEO, CoVibe
Kate is passionate about people, building teams and inspiring others to harness their own potential, both in and out of the office. With over a decade of recruiting and people operations consulting experience, she prides herself in shaping companies through culture; developing and... Read More →

Speakers
avatar for Amie & Mike Alonzo

Amie & Mike Alonzo

Probably the single most influential and respected power couple in Greater PHX, Amie and Mike Alonzo find success in everything they do, making them the envy of the town. Ok, that might be a big fat lie, but since 2014 the pair have turned a small headband making hobby into Briabay... Read More →