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Friday, February 23 • 10:00am - 11:00am
Forget the Media: How to Be Your Own Storyteller

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Every founder dreams of that moonshot media coverage in TechCrunch or NY Times, but getting past the media gatekeepers is another story. Even if you do make it past, will that coverage move the needle? The truth is, getting into the largest media outlet is not always your best bet. So how do you bypass the gatekeepers and reach the right eyeballs at the right time? Become your own storyteller. This session will uncover how to use content to generate leads, get in front of prospects, and improve the customer experience.

Speakers
avatar for Beth Cochran

Beth Cochran

CEO, WiredPR
Beth Cochran is the co-founder and CEO of Wired PR, a PR and content marketing firm that specializing in working with technology and BtoB brands. She is also the founder of SuccessLab, a mastermind group and online resource for entrepreneurs, and co-founder of the TechTalent Awards... Read More →
avatar for Kristin Hege

Kristin Hege

President, WiredPR
Kristin Hege has over 15 years of marketing and public relations experience. Over the past ten years she has successfully represented clients in the B2B and technology industry covering a wide range of products including software, manufacturing, medical devices, wireless design and... Read More →


Attendees (104)