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avatar for Melissa Lautzenhiser

Melissa Lautzenhiser

Marketing Matters
Principal
Phoenix, Arizona Area
Websitemarketingmattersaz.com
Marketing Matters helps technology companies identify, engage, and acquire new customers by building customized messaging that directly addresses your buyer’s pain points.

We align sales and marketing by using those same key points to create both content for marketing campaigns and sales enablement tools for your sales team.
Monday, February 19
 

8:00am MST

1 Million Cups - Artificial Intelligence - OctaneAI Galvanize - Skyline LoungeElicia Banks

8:30am MST

Welcome to Startup Week PHX 2018 George Washington Carver Museum #ChaseBasecamp - Estrella RoomV (Stephen Viramontes)

9:00am MST

Keynote - Raj Nijjer - The Non-Linear Path to IPO's George Washington Carver Museum #ChaseBasecamp - Estrella RoomRaj Nijjer

10:00am MST

Founder F Ups TBAKate Rogers • Zach Ferres • Jesse Randall • David Wachtel The Value of Values: A Workshop to Help You Craft the Compelling Beliefs that Drive Employee Engagement, Customer Loyalty, and Growth George Washington Carver Museum #ChaseBasecamp - Camelback RoomMike Jones

11:00am MST

Money Talks: But What's It Saying to You? George Washington Carver Museum #ChaseBasecamp - Superstition RoomStephanie Sims

12:00pm MST

Monday LunchLIMITED George Washington Carver Museum (aka #ChaseBasecamp)

1:00pm MST

Murder Your Task List with Asana George Washington Carver Museum #ChaseBasecamp - Superstition RoomJenny Poon

4:00pm MST

Keynote - Cody Friesen - Creating Perfect Water from Desert Air: How Zero Mass Water is Making Phoenix a Hub for Water Abundance George Washington Carver Museum #ChaseBasecamp - Estrella RoomCody Friesen

5:30pm MST

Happy Hour @ The Duce The Duce

6:00pm MST

What It's Like Being An Entrepreneur In The Cannabis Industry George Washington Carver Museum #ChaseBasecamp - Superstition RoomAmy Donohue
 
Tuesday, February 20
 

9:00am MST

Keynote - Chris Johnson - 20 Years, a Merger, an Acquisition and 10 Lessons Learned George Washington Carver Museum #ChaseBasecamp - Estrella RoomChris Johnson

11:00am MST

Founder F Ups (Moved from 10 AM) George Washington Carver Museum #ChaseBasecamp - Superstition RoomRobin Bramman • Bob LaLoggia • Jenny Poon • Nick Robbins • Wyly Wade

12:00pm MST

Tuesday LunchLIMITED George Washington Carver Museum (aka #ChaseBasecamp)

1:00pm MST

MedTech Day - "Shark Tank" Pitch Prep STC (Scientific Technologies Corporation)Annette Zinky • Steve Zylstra • Lucas Felt • Kathy Sacks

2:00pm MST

If You Are Not Scared, You Are Doing It Wrong – Successful Entrepreneurs Take Risks George Washington Carver Museum #ChaseBasecamp - Camelback RoomEric Miller

3:00pm MST

Life Hacks of a Serial Entrepreneur George Washington Carver Museum #ChaseBasecamp - Superstition RoomVicki Mayo

4:00pm MST

Keynote - Todd Nordstrom - Appreciate: Inspiring Breakthrough Teams George Washington Carver Museum #ChaseBasecamp - Estrella RoomTodd Nordstrom

6:00pm MST

Scaling as a Solopreneur through Productivity & Process George Washington Carver Museum #ChaseBasecamp - Superstition RoomQuinn Tempest
 
Thursday, February 22
 

9:00am MST

Keynote - Neil Balter - I Am the Luckiest Guy in the World, That Can’t Catch a Break! George Washington Carver Museum #ChaseBasecamp - Estrella RoomNeil Balter

10:00am MST

How to Track the ROI of your Video Marketing George Washington Carver Museum #ChaseBasecamp - Papago RoomJoseph Forte Keynote - Alexi Venneri - 30 Tips in 30 Minutes to Sell on Social George Washington Carver Museum #ChaseBasecamp - Estrella RoomAlexi Venneri

11:00am MST

How to Think Like a {Successful} Entrepreneur George Washington Carver Museum #ChaseBasecamp - Camelback RoomChristie Kerner

12:00pm MST

Thursday LunchLIMITED George Washington Carver Museum (aka #ChaseBasecamp)

1:00pm MST

7 Deadly Sins That Kill 95% of Startups (And How to Avoid Them) George Washington Carver Museum #ChaseBasecamp - Camelback RoomRick Swanson

2:00pm MST

Stop Preparing. Start Doing. George Washington Carver Museum #ChaseBasecamp - Superstition RoomOlenka Cullinan

3:00pm MST

Stress: The Silent Plague Limiting Entrepreneurial Success George Washington Carver Museum #ChaseBasecamp - Camelback RoomJustin Grossman

4:30pm MST

"Turning Risk into Luck" Keynote - with Techstars' Co-CEO David Brown George Washington Carver Museum #ChaseBasecamp - Estrella RoomDavid Brown

5:00pm MST

Building a Business Around a Product in Growth Mode George Washington Carver Museum #ChaseBasecamp - Superstition RoomNate Curran

6:00pm MST

You belong in the room- building confidence George Washington Carver Museum #ChaseBasecamp - Superstition RoomIsha Cogborn
 
Friday, February 23
 

10:00am MST

Forget the Media: How to Be Your Own Storyteller George Washington Carver Museum #ChaseBasecamp - Papago RoomBeth Cochran • Kristin Hege

12:00pm MST

The Underestimated Founder George Washington Carver Museum #ChaseBasecamp - Camelback RoomChristie Kerner • Arlan Hamilton Friday LunchLIMITED George Washington Carver Museum (aka #ChaseBasecamp)

1:00pm MST

Who's tougher? Ironman Triathletes or Startup Founders? George Washington Carver Museum #ChaseBasecamp - Camelback RoomJesse Randall

2:00pm MST

Virtual and Augmented Reality: The Next Frontier of Interactive Marketing George Washington Carver Museum #ChaseBasecamp - Superstition RoomRami Kalla

3:00pm MST

How to Scale Upmarket with Enterprise Field Sales George Washington Carver Museum #ChaseBasecamp - Camelback RoomGreg Sweeney

4:00pm MST

Happy Hour @ ASU Grant Street Studios ASU Grant Street Studios