From acting on set with Will Ferrell, Jamie Foxx, and Rebecca Hall to working with hundreds of brands at two of the world’s leading tech companies, Rani Sweis is just an ordinary nerd who has spent the last ten years completely obsessed with consumer behavior and how to design brands around it.

In 2014, Rani founded AtticSalt, a brand consultancy that is focused on helping tech companies create meaningful identities that connect with people on a deeper level.